Here is a checklist that I have prepared that will help you in getting started with your online Job Advertisement ad campaign. I guess you already know this... but hold on a second. Ask yourself; does your business really need an online advertising campaign? If your competition is promoting on the net, should you do the same?

Let us see how we can answer this question. You first need to know if people use the web to buy products or services such as yours. And how do we do that? Here is a simple way to find out if people use the web to search and buy products and services such as yours. Click here to get a listing of services that help you in locating keywords for a web site. These services list search terms used by net surfers based on the keyword you supply. Visit one of these resources and type in the keyword, which relates to your products or services.

You should get a listing of keywords and key phrases, which have been used by net surfers. If you don't get any listing, it means that web users are not employing the keyword that you have entered. Try with another keyword.

What do these listings mean? Listing of keywords and key phrases from services such as Overture Keyword Suggestion Tool, provide you with two kinds of data - The keyword or key phrase used by net surfers and the number of times it was used. This number is important as it helps you understand how many times this keyword was used over the last month (or the time period mentioned on the results page).

So, if you feel or come to know from the exercise above that there are enough prospects on the Internet for your products or services, you should take your advertising online. Also if you are looking to simply add value to your brand and get it recognized online, an online Job Advertisement advertising campaign fits the bill.

Define a purpose for your campaign.

Your aim is to find right profiles and candidates, to increase the volume of sales or services or to promote a brand...

Remember, the Job Advertisement copy should be structured depending on your aim.

Allocate a budget for the online campaign and segregate it into:

Knowing the audience well is of prime importance in creating a rewarding Job Advertisement campaign. The audience can be job seekers from the same industry or a more general group. You should visit various sites that cater to your target audience, ask them for their advertising rates. Be sure to contact the big sites as well as the smaller ones. In addition to asking them for their advertising rates, you should ask them for web site visitor statistics esp. number of unique visitors, number of page views, the browser and platform (Operating system) breakdown for the visitors.

The number of unique visitors defines the number of different individuals who visit the site. You might ask: how does a computer know that a particular visitor on that day is unique? Computers count to a visitor either using a cookie or checking the IP address of the visitor.

Assuming you have 24 net connectivity (don't we all), if you visit a site in the morning and then check it again in the evening, chances are that your second visit would NOT be counted as a unique visit as you would most probably be using the same IP address as you had in the morning. However, if the site uses cookies, your second visit might be counted as a unique visit (this depends on how the cookie was configured).

Unique visitors and page views

Let us suppose a web site gets 40 different visitors in a day and each visitor views 4 pages on an average. The total number of page views would be 40 X 4 = 160, and the number of unique visitors would be 40.

Page views and web site hits

The Page View number is a measure of the number of pages visitors have seen during the day. A particular visitor might just check one page on a site and leave while another might view 10 pages. A hit is very different from a page view. Web pages have images, flash movies etc embedded in them. A transfer of an image from a server to the client computer is a "hit". Thus, if a web page has 20 images and one flash movie the number of hits would be 22 (20 images, one flash movie and one HTML page)
Do not be swayed if the webmaster tells you that his site gets a million hits per day - ask him or her of the number of page views. If each page from that site has 50 embedded objects, the page views per day of that site would be close to 50000 - much lower that the one million!

Should your web site URL be included in the Job Advertisement? Nagpurjobsforindia.com always recommend that you put it. You can have it in a very small font size if it's the logo, text or images that you want people to pay attention to. OR you can have the URL displayed in a large font if you want to build a brand recall value around the URL. The choice is yours, but as I mentioned you should include the URL in your Job Advertisement - after all, the URL is how you are recognized online!

• List out as many competitor web sites as possible.
• Save any web Job Advertisement of the competition that you come across.
• Note the web sites on which the competition is advertising.

Details of Web Job Advertisement for online advertising

In continuation to the previous article on Advertising online using web Job Advertisement, here are the remaining tips for successful and effective online advertising using Nagpurjobsforindia.com Job Advertisement.

This depends on the budget you have allocated for the campaign. For more details, please read the 13 Job Advertisement tips - especially the Several Job Advertisement for a single ad campaign tip.

The web site or Job Advertisement service (Link Exchanges etc.) you plan to use for serving the Job Advertisement would provide you with a Job Advertisement style guide. These guides would dictate the different aspects of the Job Advertisement such as the Job Advertisement size, length of the animation, number of loops for the animation, border attributes etc. Send the Job Advertisement Style to the Job Advertisement designers so that your Job Advertisement adhere to the policies of the ad service.

What kind of Job Advertisement is the best for your campaign? There can be no definite answer. It depends on several factors such as the place (web site) would want to display the Job Advertisement, the aim of your online campaign, etc. In my opinion you should test out several Job Advertisement and see which ones are outperforming the others. This helps you in creating better Job Advertisement in future.
Studies have shown that animated flash Job Advertisement with good copy get 2-3 times more click-than static Job Advertisement.

The physical dimensions in pixels - 468 X 60, 234 X 60, 120 X 90 etc.

It's probable, you've already chosen the size/s as dictated by the Job Advertisement space you plan to purchase on the web page that will ultimately display the Job Advertisement.

You can find the standard Job Advertisement sizes here. However, you are not limited to these sizes and can get the Job Advertisement in any size that you want.

Generally, you would be informed of the maximum file size of the Job Advertisement by the site on which you plan to display the Job Advertisement.

Job Advertisement file size depends on the type of Job Advertisement you have chosen - Flash, animated gif or static/interactive Job
Advertisement. The size also depends on the physical dimensions and the length and amount of animation in an animated Job Advertisement. You can read the tip on Job Advertisement file size here.

Animated Job Advertisement are created either as Flash movies or GIF files (Gif89a format). If you plan to use Flash Job Advertisement, it's likely you would probably need the animated gif versions too. You can check it out with the ad service if the style guide does not state this explicitly.

Please also read the web Job Advertisement tip on animation.

For animated Job Advertisement, we need to know how long should the animation run and for how many loops. You can read our tip on this - click here.

Animated Job Advertisement can be made to run for a stipulated number of loops or might loop infinitely.

Should the Job Advertisement carry the same colors as your web site to help in brand recognition? Again this depends on the colors of the site on which you plan to advertise your Job Advertisement. Usually, a Job Advertisement should look like a part of the web site design unless you are competing with tons of Job Advertisement on a web page in which case your Job Advertisement should stand out.

You can also pick one from more than 100 color combinations we have put online for you.

If you come across some visually appealing web Job Advertisement, save them and pass these to the designer. Obviously, you should tell the designer not to "copy" the style. This helps your designer in understanding your design tastes much more quickly that a whole page of text!

Where would the web Job Advertisement be displayed? Link Exchanges, Affiliate programs, or on your web site...

It would be tremendously helpful to the designer if you know the exact web page/web site on which the Job Advertisement would be displayed.

For details, please read the 13 Job Advertisement tips we have put for you.

Try to use images which complement the product. Don't try to fool the visitor into clicking by displaying something entirely different from your product or service. Attractive pictures (like those of "sexy women") might get you a click but will not lead to a sale.

Please note: images from other web sites might be copyrighted. Your designer can help you in locating similar images from a clipart collection.

For Flash Job Advertisement, you need to inform the designer the click-thru URL so that they can embed it in the Job Advertisement. Also specify if on clicking the Job Advertisement, a new browser window should open or should the same window be refreshed. You can get the details from the site on which you plan to advertise.

Good copy is the hallmark of a successful Job Advertisement - please read the Nothing beats a good eye-catching punch line and Good copy Job Advertisement tips.

For animated Job Advertisement, talk to the designer and discuss the story broad of the animation.